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  • Competitive And Distributive Forces Of Austria's Market
    3,523 words
    MARKETING AND MANAGEMENT In 1995 Austria joined the European Union (EU), and in 1999 they joined the European Monetary Union. The use of a common currency the "Euro" has facilitated trade and promoted economic stability for U.S. companies to manage pricing, balance accounts, and move products into Austria and throughout the EU member nations ("global edge", 2003). An unfavorable exchange rate for U.S. exporters turned positive in 2003 making the U.S. able to compete on more favorable terms in th...

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