Marketing Communications essay topics

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  • Free Trade Market
    953 words
    Milton Freedman Throughout the times of man's inhabitancy on this planet, mankind has experimented with innumerable methods of trade and economics. Many believe that human restrictions on trade and a person's desire for objects can create a utopian way of economic life. The following will examine two articles: The Market Didn't Do It and A Good Conversation and the Marketplace. The goal of the following is to determine whether each is true and why based not only on the economic system of the wor...
  • Bell Atlantic And Gte Merger
    377 words
    Governments should discourage mergers in the communication industry. Our group will be disagreeing with this statement through out the project. We will be using texts and examples in order to support our ideas. Also we will be using reasoning and common sense in some cases. Our group believes the most important mergers in the communication industry are the telecommunication companies. Bell Atlantic and GTE are the two big mergers in the industry and are a good example for our case. This merge ha...
  • Various Marketing Communication Tools
    3,855 words
    Executive Summary Today's companies are operating in an atmosphere of rapidly changing competition, technology, laws and policies. Therefore the companies have to seriously re-analyze their business objectives and marketing strategies and tactics in order to satisfy the need of the target consumers and thereby achieving their own objectives. The aim of the report is to explain the various objectives of marketing and it communications, to explore its various tools, emphasis their importance and f...
  • Astrazeneca's Communications With The Bulgarians
    1,741 words
    Managerial Communications and Research Methods Communication Feasibility Report AstraZeneca Branch in Bulgaria Table of Contents 1. Executive Summary. 32. Our goal 43. AstraZeneca... 54. Bulgaria - Basic Facts... 65. Britain - Bulgaria - cultural comparison... 86. Recommendations for overcoming the differences 107. References... 15 I. Executive Summary The British company AstraZeneca plans to open a representative branch in Bulgaria. This paper is a research about the country and cultural, and c...
  • Globalization Of The Communications Market
    634 words
    Overview of Communications Industry One of the fastest growing industries in recent years has been the communications industry, particularly the cellular and personal communications industry. This global explosion of technology has spread, rapidly linking both highly industrial areas as well as that of the third world and emerging countries. The deployment of wireless communication has been readily accepted in remote and previously somewhat isolated areas. The emergence of specialized companies ...
  • Position In The Prospect's Mind
    907 words
    Many people consider marketing as a means to let creative juices flow. In many ways, this can be true. But what many do not realize is that marketing needs common sense and logic to a certain extent. This applies to both internal and external marketing. Companies tend to lose focus - whether it be because it is having a difficult time dealing with high growth or because a few upper management 'wanna-be's' try something bold (without thinking). This is where positioning comes into play - if you w...
  • Integrated Marketing Communications
    658 words
    "Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency" (Pickton and Broderick, 2001: 47) Linton and Morley "list ten potential benefits of integrated marketing communications" (Linton and Morley 1995: 124) o Creative Integrity Consistent Messages Unbiased Marketing Recommendations Better Use of Media Greater Marketing Precision Operational Effi...
  • Lower Fares At Large Community Airports
    612 words
    The 1978 Airline Deregulation Act deeply affected the air transportation industry. Fares established by the Civil Aeronautics Board (CAB) based on a uniform rate-of-return regulation prior to deregulation became subject only to market forces. Firms facing bankruptcy were no longer automatically rescued with inflows of federal money. Certificates of convenience and necessity previously required to open new routes were no longer needed. Finally, airlines dissatisfied with some of their less travel...
  • Several Similar Cme Brand Communities
    4,623 words
    Internet and Marketing In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions. In this paper, we examine the potential research issues associated with CMEs in five areas: (1) decision processes, (2) advertising and communications, (3) brand choice, (4) brand ...
  • Ps 2's Marketing Communications Objectives And Strategies
    2,898 words
    Report of Sony's marketing communications regarding the Playstation 2 games console. 1.0 - Introduction The Sony Playstation 2 (PS 2) is produced and marketed by Sony Computer Entertainment, a joint venture between Sony Corporation and Sony Music Entertainment. To date fifty million units have been sold worldwide and in 2002 it was dubbed "console champion" by market researchers' In-Stat / MDR. The lucrative video games market also accounts for 21% of consumer purchases and video games are the s...
  • Marketing And Business Ethics Marketing Responsibility
    1,375 words
    Introduction In the Marketing world there are boundaries that must be followed to allow for the proper introduction of a new product or the fact that businesses are going to join to give greater service and products to the client or to the public in general. If in the quest of Marketing you stray out side these boundaries and put a product on line or up for sale and the information given is false or missing important information, you lose the confidence of those who have the power to make the pr...
  • Community Transport Licence
    1,938 words
    The transport industry occupies an important position in the Community, accounting for 7% of its GNP, 7% of total employment, 40% of Member States' investment and 30% of Community energy consumption. Demand, particularly in intra-Community traffic, has grown more or less constantly for the last 20 years, by 2.3% a year for goods and 3.1% for passengers. The advent of the single market marked a turning point in the common transport policy, since the abolition of frontiers and other liberalization...

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