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  • Braun's Online Presence
    347 words
    Key Issue: Braun's main concern is to determine in which extend it is beneficial for the company to extend its online presence, and how aggressive the expansion should be. Recommendation: It is recommended that Braun increase gradually its online presence in order to maintain a broader customer base. However, an aggressive increment of its online presence is not recommended since it would be too risky for them. Rationale: Nowadays, online presence is a "must" for many businesses. Moreover, being...
  • Your Company's Web Site
    860 words
    These days, you can't sell a product or service without marketing it to the masses. And there's no better place to start than on the web. Internet advertising is a gold mine with virtually every company in America represented. But with so many online competitors, advertisers must use special techniques and technologies to get the word out. The key to beating your competitors is by maximizing cost efficiency. The way to achieve this is by utilizing all the web has to offer for little or no money ...
  • Competition For Netflix By Offering Movies Right
    9,082 words
    Table of Contents Company Overview 4 Issues 5 Analysis External Analysis Dominant Economic Feature 8 Competitive Forces - Five Forces Model 10 Driving Forces 12 Key Success Factors 14 Competitor Analysis 15 Industry Attractiveness 21 Internal (Company) Analysis Company Strategies 21 SWOT Analysis 23 Value Chain Analysis 29 Competitive Strength Assessment 30 Strategic Issues and Obstacles 31 Alternative Courses of Action for Success 31 Recommendations 31 Implementation 32 Works Cited 36 Appendice...
  • Online Marketing In Sri Lanka
    3,735 words
    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target...
  • Online Marketing Services To Various Traditional Companies
    774 words
    Although the basic definition of online marketing as written in the Marketing Management book by Kotler remains the same till this day, many of the processes are no longer that applicable to the local scene. First of all the Philippines has no online commercial service like AOL. Some companies have tried in the past such as GOL Philippines a Korean company, which tied up with the local ISP Moz com, but they all failed in creating the mass number in order to be a profitable community. Kotler used...
  • Online Recruiting System
    476 words
    The role of information technology in the banking industry has changed dramatically. Working in the banking industry for the past fifteen years, I have had the opportunity to witness a complete transformation of the way business is conducted. IT has made e-business possible in this industry. One of the internal networks that allow the bank to do e-business it's sales force automation and analytics eBusiness solutions which helps streamline operations and increase customer loyalty and sales effec...

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