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  • Benefits Of Viral Marketing
    598 words
    Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1. What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customer ization 2. What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3. Define internet, intranet and extranet Int...
  • Early Online Brokerages From Full Service Firms
    2,761 words
    The following is an in depth look at the effects the Internet has had on trading securities in the United States. Its purpose is to define the impact of the Internet by determining specific changes in the structure of the trading market as a result of the numerous online brokerages that have surfaced in the past few years. A brief look at traditional brokerages and market characteristics prior to the advent of the Internet provides a foundation with which to measure many of its impacts. The arri...
  • Online Prescription Sales
    1,039 words
    With the increase of on-line crimes and fraud, stricter laws must be placed on the sale of such problematic items as guns, prescription drugs, and human blood and organs over the Internet. The selling of these and other items has created many problems in recent months. Most of these items are auctioned online through popular sites such as e-bay. This is a somewhat complicated issue due to the fact that they are many conflicting opinions. In addition, the laws for and against the marketing of the...
  • Online Marketing In Sri Lanka
    3,735 words
    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target...
  • Kim Anderson Building A Powerful Online Brand
    1,290 words
    The Difference Between Building A Powerful Online Brand Or Building A Powerful Brand Online Building a Powerful Online Brand or Building a Powerful Brand Online By, Kim Anderson Building a powerful online brand is different from building a powerful brand online. The Internet is seen as a new marketing model, especially for direct marketing. Although it offers exciting potential for marketing communications (MarCom), it can rarely stand alone as a brand-building tool just as direct marketing cann...
  • 0 Strategic Internet Marketing
    1,844 words
    Assignment 1 Introduction The mission of marketing is to attract and retain customers. To accomplish this goal, a traditional bricks-and-mortar marketer uses a variety of marketing variables "C including pricing, advertising, and channel choice "C to satisfy current and new customers. In this context, the standard marketing-mix toolkit includes such mass-marketing levers as television advertising, direct mail, and public relations, as well as customer-specific marketing techniques such as the us...
  • Online Marketing Services To Various Traditional Companies
    774 words
    Although the basic definition of online marketing as written in the Marketing Management book by Kotler remains the same till this day, many of the processes are no longer that applicable to the local scene. First of all the Philippines has no online commercial service like AOL. Some companies have tried in the past such as GOL Philippines a Korean company, which tied up with the local ISP Moz com, but they all failed in creating the mass number in order to be a profitable community. Kotler used...

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