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  • Nutritional Product Line
    342 words
    Andrea Jung's Makeover of Avon Products, Inc. Problems Avon faces the strong competition within fields they are trying to expand into which is a nutritional product line called Wellness. Any effort to sell products via the Internet and through retail channels has been rejected by the representatives. How can Avon maintain its number one direct seller of beauty and beauty-related products in the future with current industry trends? How can Avon enter the teen line cosmetics and make it profitable...
  • New Sales Growth
    222 words
    We have experienced significant progress in the development of our inflatable void fill products over the past year. Fill-AirTM and Rapid Fill (R) packaging systems create void fill cushions on-site, on-demand at our customers' packing locations. These products are used to fill the tops of partially filled shipping cartons in pick-pack operations such as mail order, e-commerce or other fulfillment operations. The rapid increase in small parcel shipments has driven growth of these products well i...
  • Sales Promotions We
    987 words
    Marketing Goals To reach our target market as intensely as possible, have effective promotional plans and keep promotional overheads low. This will be done by nation-wide distribution through large retailers. Product Five Degrees of Innovation is introducing an new plastic label remover that fits onto an individual thumb in order to scrape unwanted adhesive labels. Sales Projection We projected our sales based on the Contandina case 80%, 30% rule. First we found our main target segment which is ...
  • The Sales Force Of Avon Representatives
    2,389 words
    Avon As of November 1999, Avon was experiencing economic troubles. Avon's growth rate of annual sales was less than 1.5 percent during the greatest economic boom in history. This prompted a transfer in leadership which appointed Andrea Jung as CEO. Since that time, Avon has experienced remarkable growth. Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outs...
  • Product Information For The Sales Department
    1,352 words
    Introduction Background information of the company PDP systems is a computer memory manufacturer and peripheral distributor with a corporate office located in Fremont California. The company consists of 9 departments and 160 employees with 80 networked computer users in the corporate office. The data system for the company currently consists of some database and some file based systems used by departments and individuals. Problem The company is not only a memory manufacturer but also a periphera...
  • Your Street Address On Your Sales Letter
    1,042 words
    Regardless of what you " re trying to sell, you really can't sell it without "talking" with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect. All winning sales letters "talk" to the prospect by creating an image in the mind of the reader. They "set the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how wonderful life...
  • Eight Parts And Four Raw Materials
    2,209 words
    Production Planning Introduction The intention of this project is to demonstrate the function of production planning in a non - artificial environment. Through this simulation we are able to forecast, with a degree of certainty the monthly requirements for end products, sub assemblies, parts and raw materials. We are supplied with information that we are to base our decisions on. The manufacturer depicted in this simulation was actually a General Electric facility that produced black and white t...
  • Direct Sales Through Consumer And The Business
    388 words
    Christian Gar in, A-04, 1/30/05 Recommendations for Avon Case Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores. Promoting Avon's products and high chance of increasing direct-sales is to offer incentives...
  • Mr Kenneth Griffin And Ms Oretha Shardon
    343 words
    On last Monday, our guest speakers consisted of Mr. Paul Lyle, Mr. Kenneth Griffin, and Ms. Oretha Shardon. They all had prominent careers in communications as sales and advertising representatives. Mr. Paul Lyle works for Citadel Broadcasting Company as a sales manager. He is responsible for selling advertisements and he also comes up with ideas for promotions or promoting a certain product or company. My. Lyle works with a group of ten sellers he calls his sales team. His team gets paid solely...
  • Sales Promotions And Product
    1,581 words
    Why Launch An Advertising Campaign To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV, Radio, newspapers and other large scale media. This ensures that advertising reaches the largest amount of people in the shortest amount of time. I...
  • Checkout Zone Articles
    1,471 words
    Top profits in the checkout zone Productivity per unit area in the impulse buying zone at the checkout is as much as five times higher than in the rest of a store. And every retailer should rely in this zone on the proven sales gutters tobacco, chewing gum and sweets, take very good care of these assortments, and present them in well arranged, tidy fashion - this is the upshot of a new EHI study. the sales area of an up-to-date checkout zone is the result of 20 years of continuous, joint optimiz...
  • Sales Force Time Allocation In Region Two
    905 words
    Since the Brands Simulation Game is so detailed, one could not expect to know everything in the first quarter. Therefore, our team decided to familiarize ourselves with the game in the first decision. Each of us did some reading on the basic concepts of the game and came to, at least we thought, a well thought out plan. The first step in our plan was to increase sales production 18 more units since the products were selling at a cheaper rate than others. We also knew that sales forecasts are pro...
  • Your Sales Materials And Your Prospecting Efforts
    1,843 words
    Achieve Excellence In Sales Most people are always striving to better themselves. Its the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of peoples awareness that in order to better themselves, they have to continue improving their personal selling abilities. To excel in any selling situation, you must have confidence, and confidence co...

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