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  • Individual Consumers And Their Behaviour
    2,943 words
    Importance of understanding customer motives The task of marketing is to identify consumers' needs and wants accurately, then to develop products and services that will satisfy them. For marketing to be successful, it is not sufficient to merely discover what customers require, but to find out why it is required. Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing's goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of th...
  • Social Marketing Impact
    1,747 words
    Conceptualizing Involvement The plethora of consumer behavior and social psychological literature on involvement suggests considerable interest in this construct. There has not, however, been a common conceptual or methodological framework to its examination in either literature (Laaksonen, 1994; Jain and Srinivasan, 1990; Rothschild, 1984; Zaichkowsky, 1985; Traylor and Joseph, 1984). Three main perspectives of involvement are evident in extant literature; product-centered, subject-centered and...
  • Marketing To Sensitive And Social Groups
    891 words
    Sensitive Groups and Social Issues Many factors have contributed to the heightened awareness of sensitive groups and social issues where marketing is concerned. The article Sensitive Groups and Social Issues has brought to light the causes, pitfalls, pro-active strategies, and benefits of addressing these social issues. Due to the fact that consumer markets and values are constantly changing, it is important to address these issues head on. A few of the key issues discussed in the article that r...
  • Labor Market Work Plus Housework
    636 words
    While the number of hours men reported spending on such work rose steadily from 1965 to 1985, the increase subsequently stalled. This lack of recent growth in housework hours among men may reflect the strong labor market during the 1990's. 'Vanishing housework's e ems to be a result of the good job market for women as wall as men. But there's some reason to believe these low levels of housework will persist even in today's weaker job market, since our research shows that most people rate routine...
  • Acceptable Social Contract
    668 words
    Poly-Sci 1 Market values play a significant role in government policy and can have a dramatic affect on all citizens. Because the overall goal of capitalism is in conflict with that of democracy, historically we have had to struggle to maintain an acceptable social contract. I believe it has been through the relative balance between democratic goals, and capitalistic goals that the United States has been able to achieve the degree of social stability which has occurred. I further believe that an...
  • Free Market Policies And Welfare
    3,326 words
    Free market policies and welfare. The individual and the market. "When an individual seeks his own advantage... and not that of the society... he is, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was not part of it. By pursuing his own interest he frequently promotes that of the society more effectively than when he really intends to promote it" (Smith 1776 in Anderson & Ricci 1980 p. 253)...

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