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  • Potential Threat To Southwest Airlines
    408 words
    Jeff Bradford MBA 634 Southwest Airlines 1.) Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent change in...
  • Southwest Airlines
    2,657 words
    While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative asked me if I wanted to play a game that could get me free round trip tickets. "Sure, who wouldn't", I exclaimed. As she gave me my boarding pass she said, "Great, how many holes do you have in your socks" Initially ...
  • Current Performance Southwest Airlines
    1,574 words
    Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world's only short-haul, high-frequency, low-fare, point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest's success are its conservative growth pattern, ...
  • Southwest Airlines Company
    3,921 words
    The Archetypical Low-Cost Air Carrier: Southwest Airlines Former Student ECON 211 Macroeconomics Embry-Riddle Aeronautical UniversityAbstractThe seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United States. In fact it was the first airline of its type ever started; it has become the archetypical low-cos...
  • O Market Development Strategy Southwest's Untapped Markets
    6,715 words
    I. Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a ...
  • Huge Part Of Southwest Airlines Success
    341 words
    In lecture, professor Bobrowski discussed the three components necessary to achieve quality and performance excellence, one of these being continuous improvement. In Nuts! , it is shown how Southwest Airlines gains their competitive advantage by following a policy of continuous improvement. The Airline industry is a very competitive environment to be a part of. In order to gain a competitive advantage, it is necessary to demonstrate certain qualities or attributes that set your company apart fro...
  • Kelleher's Secretary Before Southwest
    933 words
    ... ure if times are good or bad -- a bond of loyalty that is hard to break. This bond has led Southwest in becoming "one of the most unionized companies in the airline industry" reports N.P.R.S. Wade Goodman. It helped the company to sign an unprecedented, ten-year, labor agreement with their pilots in 1995. Most contracts are for a maximum of three to five years. Southwest believes that the front line employees are their most important assets. Kelleher's beliefs are that their characteristic o...
  • Low Cost Airline With Great Customer Service
    1,329 words
    Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight mov...
  • Companies Against The Southwest Airlines
    3,026 words
    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes, providing primarily short-haul, high frequency, point to point, low fare service. Through this essay we will see an analysis of the company's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the ...
  • Law The Airline Deregulation Act
    1,090 words
    On October 24, 1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers' travel dollars, was the thinking, that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business, not only has there been a...
  • Southwest Airlines Employee
    1,605 words
    What is corporate culture? At its most basic, it's described as the personality of an organization, or simply as 'how things are done around here. ' It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Some companies have a strong and extremely evident corporate culture; one example o...
  • Southwest Airline's Low Cost Strategy
    1,973 words
    TABLE OF CONTENTS Page Introduction... 2 Discussion... 4 Conclusion... 17 References... 17 Appendix... 18 INTRODUCTION In this millennium, business organizations are continuously facing multitude of competition. Companies must deal with challenges such as how best to approach their rivals, rapid technological change, the emergence of new industries and serving their customers. Thus, to survive and succeed in this millennium, the need to build and sustain competitive advantage will be greater tha...
  • Southwest Airlines Flight Attendants
    1,712 words
    NUTS! is the story of an idea, a company and roadmap to success. It demonstrates the power of something if what it stands for inspires people to care so much that they in turn take onus upon themselves to see it grow and develop into something great. Herb Kelleher started with a plan on a napkin and translated it into millions of dollars worth of success built on 'integrity, guts and nuts. ' The main concept of Southwest Airlines is repeated throughout the book, and this to treat your employees ...
  • Few Of Southwest's Cost Reduction Strategies
    788 words
    Southwest Airlines Inc. Rollin King, a San Antonio, Texas entrepreneur, and Herb Kelleher, an attorney, founded Southwest Airlines in 1967. Their goal was to copy the low-cost / low fare business model that proved successful for Pacific Southwest Airlines based in California. Herb Keller filed papers to incorporate the airline and an application with the Texas Aeronautics Commission (TAC) to begin service between Dallas, Houston and San Antonio. The TAC unanimously approved the application but S...
  • Number Of Southwest Airlines Employees
    4,314 words
    Page 1 Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as South-west Airlines to completely satisfy their cus-tomers since 1971? (Bovier, 1993). What lessons has the management of SouthwestAirlines learned in such a relatively short time period? How have these lessons enabled thecompany to capture such a portion of the market? (Bovier, 1993; George and Jones, 1996) Southwest Airlines began its service in 1971. S...
  • Values Statement Southwest Airlines
    1,707 words
    Southwest Airlines The original vision of Herb Kelleher has helped to make Southwest Airlines profitable for over 32 years now. As the company moves forward, they will need to find innovative new ways to retain and increase their customer base, and remain competitive. This paper will discuss the concepts that have made Southwest unique from the start; and how the company can continue to increase their successes through a new strategic plan that follows their original mission, but enhances the se...
  • Just For Travel Within The Southwest
    413 words
    We like to think that our name, Southwest Airlines, is synonymous with removing barriers. When we began flying 32 years ago, our goal was to make affordable travel available to every American barred from exercising their Freedom to Fly by other airlines' high fares. Over the years, we grew and spread our wings beyond our birthplace in the great Southwest to become the preeminent low-fare airline for the entire nation. Unfortunately, in some folks' minds, there still exists another barrier becaus...
  • Southwest Airlines Customers
    3,159 words
    SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week", and "Wall Street Journal". According to the acq...
  • Benchmarking Southwest Airlines And British Airways
    5,155 words
    A Quantitative and Benchmarking Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare t...

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