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  • National Brands By Developing Private Labels
    603 words
    Thomas, Ryan, "The Right Mix: Brands versus Private Labels", Apparel, Feb'04, p. 30-33 Overview of Article Department stores that may want to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits. Private labels increase margins from 6-10% higher than national brands. They also allow for fashion garments to be reproduced the following season if they are still in demand. However, department stores risk opposition from national...
  • Estee Lauder
    293 words
    Introduction The Estee Lauder Group, a producer of prestige cosmetics, controls 46% of the U.S. market and 21% of the global market. The Group was launched in 1947 by Estee and Joseph Lauder and is still controlled by the family. With annual sales of over $8 billion in 130 countries, the Company hopes to double its business over the next decade. Estee Lauder consists of a collection of up scaled brands targeted at a diverse selection of consumers. The Group's portfolio of brands includes the mos...
  • Atmosphere The Good Guys Store
    1,384 words
    SUMMARY OF RETAIL CONCEPT AND BRAND PERSONALITY In a contemporary market place, retail branding is considered paramount in the retailing industry to influence customer perceptions and drive store choice and loyalty. Aila wadi (2004). Digital Marketing Group (2004) defines effective branding as the proprietary visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and have positive associations with that brand i...
  • Ikea's Stores In The Uk
    7,576 words
    Coventry University School of Engineering 313 MFT Technology Thomas Puccianti 19/12/03 Laboratory Two Material Recognition Investigation, Results and Submission Section 1. Tensile strength: a measure of the ability of a material to withstand a longitudinal stress, expressed as the greatest stress that the material can stand without breaking. Hardness: one of several measures of resistance to indentation, deformation or abrasion... Ductility: able to sustain large deformations without fracture an...
  • Cologne In Food Store Market 33 Millions
    1,443 words
    Issue How to increase sales of the company's line of men's toiletries. Discussion Gary Mayer, president of MEM Company Inc. and other MEM executives believed that periodic new product introduction's were essential in the men's toiletries market to maintain consumer and trade interest and to sustain sales growth. It had been over two years since Racquet Club had been introduced in 1978. A new brand, tentatively name Cambridge, was under consideration for introduction in 1981. Mayer believed Cambr...
  • Swimwear Manufacturers The Exclusivity Of Fabrics
    10,059 words
    A Study Of The Swimwear Industry InA Study Of The Swimwear Industry In North America Table of Contents Page? Introduction q Mission 2 q Briefing 2? Historical Timeline of the Bathing Suit? Secondary Data Search q The North American Swimwear Market 4 q Influential Factors of Demand 5 q Swimwear Industry 9 q Brands 10 q Manufacturing 13 q Distribution 13 q Retailing and Advertising 16 q External Factors 17? Strategic Assessment q Changes in the Past Five Years 18? Future q Increasing Obesity 20 q ...

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