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  • Energizer Bunny Advertisements
    865 words
    Energizer batteries have been equated with long-lasting energy in your Walkman or other battery-operated appliance. 'That damned Energizer bunny' is the cause; he's so aggravating. It seems like that pink bunny rabbit is running across the television screen every other second, it's so annoying. The advertising campaign has been so effective that not only did the company (finally) surpass Duracell in sales, but the advertising company was awarded an Obie (the advertising equivalent of the 'Oscar'...
  • David Duke Ad
    734 words
    Political Television Advertising The least effective ad that I chose I call the Lover's Ad. This is not surprising in that at the time the ad was created, television advertising was in its infancy. The ad begins with a view of two hearts with an arrow crossing through it. One heart is called Ike and the other heart is called Bob. It is about Eisenhower and Stevenson running for president in 1952. The ad contains no musical soundtrack. All sound effects are verbal sound effects. There are no char...
  • False Advertising On Television
    583 words
    False Advertising Nowadays television and the advertising displayed in it is a part of everyday life in most households. What many people do not know is that television in many ways is bad. Numerous articles have been written on this. Many surveys and books have been written on this subject as well. The ads in television are what are especially bad. Some television ads are misleading. Countless articles have been written on false advertising on television. Most of these articles target specific ...
  • Major Portion Of The Money For Candidates
    711 words
    Politicking Goes High-Tech Steven V. Roberts This reading dealt with the fact that the major decision makers for people when voting (especially for Senators) are the television spots. The article discussed how today's campaigns are now candidate-centered rather than political party-centered and how they require large sums of money in order to pay for all the advertising, and a team of professional workers rather than a team of volunteers is a necessity. Much of the money goes to commercial adver...
  • Techniques Used In Woman Targeted Ads Show
    3,352 words
    82 full pages of the April 2001 Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America's population through a systematic breakdown and analysis of our likes and dislikes in relation to our differenc...
  • High Definition Television Advertisement Claims
    775 words
    We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don't realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of...
  • Eating Disorders From Television Media
    642 words
    Recent studies show that 3% of women develop anorexia, and 8% of women develop bulimic syndromes at some point in their life. Each year 1,000 women die from anorexia, while 5 million women suffer from some type of eating disorder. Also, the results of a current research show that 92% of young women and 44% of middle age women have dieted to lose weight at least once. Although, not all of these statistics seem to be extremely risky, they are still high enough to be concerned about. One of the mai...

7 results found, view free essays on page: