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  • Commercial Visual Effects
    2,475 words
    According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a pow...
  • Commercial Advertising In Television
    323 words
    A social influence that I believe to be particularly prevalent to our society today is the use of commercial advertising in television. Commercials affect a person more than they realize. Most thirty minute television shows are really only about half the length due to the number of commercial shown during them. Many commercials have hidden messages in them that can lure you into doing something or buying something that you may not have voluntarily. And with having roughly half of your favorite p...
  • Commercials To Television Programs
    943 words
    CONSUMER APPEAL Advertisers of today have strategically combined commercials and television shows in order to sell products. Gloria Steinem discusses a similar idea in her article, "Sex, Lies, and Advertising". She repeatedly demonstrates how advertisements, particularly in magazines, are complementary to the articles around them. In the same manner, so are commercials to television programs. They are both aimed at the same groups or types of people, such as sex, age, gender, etc. Many times, th...
  • Commercial Television
    832 words
    After watching television and flipping though ads and articles in several magazines, the stereotyping of men and women is so apparent but at the same time society is so blind to it. In society parents teach their children gender role at a very early age. Gender role refers to the attitudes, behavior, and activities that are socially defined as appropriate for each sex learned through the socialization process (Lips, 1993). Males are traditionally expected to show aggressiveness and toughness, an...
  • Benefit Of Commercialism
    606 words
    People enjoy deviance and shock value so much, that even before any studies on deviance and media sales were used by the media industry, any newspaper in the early 1900's could tell you that crime and bad news sells more papers than good news will (Fox, p. 112). In fact in the early 20th century, many papers would make up fake stories of horrible acts and scandal committed only to sell more papers, also known as yellow journalism, until this was deemed as illegal. Channel 1, the education channe...

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