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  • Novelty Of Social Advertising Phenomenon In Russia
    1,155 words
    DISSERTATION PROPOSAL Name: Anastasia Zakovrjasina Minor Dissertation Working Title: Key points of a successful visual stop-smoking advertising campaign in Russia. Aim of investigation To investigate why some of the public advertising campaigns are powerful enough to change established human perceptions and behavioral models - what is the strategy of these campaigns; and what are the core points of its successful implementation Objectives of investigation What is the definition of public adverti...
  • Tobacco Advertising Although The Tobacco Industry
    817 words
    Tobacco Advertising Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising. The hopeful result of the tobacco l...
  • 1 5 Reduction In Tobacco Consumption
    1,464 words
    Introduction To say that tobacco advertising stimulates tobacco sales may seem a simple and moderate statement. In reality, tobacco control activists often meet serious opposition in defending this fact. Achieving the restriction or banning of tobacco advertising is one of the fiercest battles to face. Tobacco lobbyists usually assert that advertising does not increase the overall quantity of tobacco sold. Rather, the tobacco industry maintains that advertising merely enhances the market share o...
  • Marlboro And Camel
    596 words
    Tobacco Advertising and its Effects on Young People Ryan Sharp English 10 In this world there are many injustices that deal with our children. Amain injustice is the advertising of tobacco directed to our youths. Every day 3,000 children start smoking, most of them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adults state that they first start smoking as a teenager. The statistics clearly show that young people are the prime targ...
  • Tobacco Use And Advertisement
    2,052 words
    Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed th...
  • Tobacco Promotion In The Movies
    739 words
    Targeting is directing promotions of a product towards a group of individuals who are likely to buy it. Different products are targeted at different audiences. After a company determines their target audience that audience is researched in order to learn about lifestyle, attitudes, values, etc. Then companies can more effectively reach their audiences by knowing what t. vs. shows they watch and what magazines they read. It is through the media that companies make impressions and influence consum...
  • Radio And Television Tobacco Advertisements
    1,500 words
    Blowing Smoke In the United States today, more than forty six million Americans are addicted to cigarettes. More people have died due to cigarette smoking than from narcotic drugs, World Wars I and II, and the Vietnam War combined (Bailey 1). The annual death toll for cigarette smoking is more than four-hundred thousand Americans a year, and is the number-one preventable cause of death in the United States. If Americans are aware of the lethal effects of smoking, why is it still so popular Guy S...
  • Reason Tobacco Companies Targets Teens
    673 words
    When you ask a tobacco sales representative whether teens are their main advertising focus, they would say no. But when the majority of retail outdoor advertising occurs in tobacco convenience stores where around 75% of teens shop at least once a week, it's hard to believe. Major tobacco brands have been targeting teens since day one for three reasons. They are easily influenced by advertising. Tobacco companies establish brand loyalty with teens. Finally teens are the largest advertising market...
  • Truth's Advertisement
    1,400 words
    Connotative and denotative meanings coexist frequently in advertising. It is important we analyze advertisements on both of these levels to obtain the full intention of them. This is the case with Truth's advertising campaign. Analyzed denotatively, this advertisement appears to be an extremely inefficient anti-smoking campaign, which relies on the use of deception, both in its false "facts" and in its name: Truth. The advertisement itself involves too surreal information to believe it is truthf...
  • Rj Reynolds Tobacco Company
    794 words
    Fighting the Ads "We have been asked by our client to come up with a package design... a design that is attractive to kids... while this cigarette is geared to the youth market. No attempt (obvious) can be made to encourage persons under twenty-one to smoke". This excerpt is from a letter from a Lorillard account executive to a marketing professor on August 13, 1970, years before big tobacco executives (including those from Lorillard) swore under oath that they have never targeted their products...
  • Visitors To The Web Site
    1,279 words
    Alcohol & Tobacco Advertising On The Web Alcohol & Tobacco Advertising On The Web As adults, how do we encourage our children to explore the rich resources of the Internet without exposing them to a steady stream of marketing massages, such as junk e-mail, sexually explicit material and hate-mail? This is a question that many people in our society, including parents and educators are struggling to answer. Although we have yet to reach a consensus on this matter, one possible solution is to filte...

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