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  • National Brands By Developing Private Labels
    603 words
    Thomas, Ryan, "The Right Mix: Brands versus Private Labels", Apparel, Feb'04, p. 30-33 Overview of Article Department stores that may want to develop or expand private labels to replace lagging national brands should be aware of the downfalls as well as the benefits. Private labels increase margins from 6-10% higher than national brands. They also allow for fashion garments to be reproduced the following season if they are still in demand. However, department stores risk opposition from national...
  • Brand Image Of A Product
    2,772 words
    Assess the issues about branding raised in this unit in the light of ethical or responsible design. We are all branded ourselves to a certain degree, we announce ourselves through the clothes we wear, the products we buy and the car we drive, but why? The aim of this essay is to discuss how branding effects us a consumer society, what makes us remember particular brands and what moral issues are raised by the over use of brands. A brand was originally a mark on a product to identify who made it ...
  • Brand Loyalty
    1,193 words
    Brand Loyalty" Brand loyalty-that certain something that makes a consumer keep buying over and over again-is an elusive quality. It begins with the consumer's preference for a product on the basis of objective reasons-the drink is sweeter, the paper towel more absorbent. The brand name is the customer's guarantee that he / she will get what they expect" (Fisher). As far back as companies go the main question asked when selling their product, how can I get people to purchase my product? This is s...
  • Brand Name Across More Product Lines
    2,208 words
    Branding Strategies: From Creation to ExtinctionOutlineI. Introduction II. Choosing the Brand NameA. Take a Stand. Narrow the FocusC. Beware of Brand Inflation. Expand the Business. Advertising the Brand NameA. Logo Sizes. Attention Getting 1. Research 2. Mention the Product 3. Show the Product 4. Show the Name and Logo 5. Call Attention to the Logo 6. Headline Company Names 7. Use Theme Line sIV. Brand-Building. Build Brand without Mass Media 1. Let Brand Strategy Drive the Business Strategy 2....
  • Your Businesses Brand
    932 words
    1. BRANDING "Primary Research is essential. Even if it is only anecdotal and informal. You need to determine your core brand (extended values and brand history / story ). It will be important for you to find out what your businesses current customers think of the current brand and where the problems lie. Time needs to be taken and corners must not be cut. A renaming and rebranding exercise has the potential for a business to lose an incredible amount of brand equity if all stakeholders are not c...
  • Existing Sub Brand
    281 words
    Key Issues Low market share of the relatively new Professional Tradesman Segment 1. Harvest Professional tradesmen Channels 2. Sub-branding 3. Drop the B&D name from professional segment Environmental Analysis Demographic Men professional tradesmen for the tools. Housewives for Housewares divisional products Marketing Customer Analysis Mainly trade companies rather than individuals- end users are electricians, plumbers, builders etc. Customer loyal to existing distributors Product Analysis Power...
  • Popular As Other On Line Stores
    571 words
    Just a few years ago shopping on line was not as popular as it is today. Many consumers shop for almost everything by clicking a mouse. Nowadays you shop for airlines tickets, clothing, a car and even do your grocery shopping online. You have the choice of driving to purchase what you need or using your desktop. Many large companies have recognized the need to be online (click) as well as having a standing location (brick). There are many companies that are only on the web and don't have actual ...
  • Branding Fresh Meat
    641 words
    The U.S. fresh-meat industry has historically been an unbranded market segment, but in recent years, according to The Wall Street Journal article "Meat Industry Launches Campaign... ", there has been a trend among several industry producers such as Tyson Foods, Inc. and Hormel Foods Corp. to begin branding fresh-meat. What is the value of branding for the $60 billion fresh-meat industry? Branding supports at least two of the industry's current goals: to promote and sell a new class of fresh-meat...
  • William Wrigley Chewing Gum
    902 words
    Nowadays, many people do not want to be bossed around but become their own boss. In their minds exists one common dream. This is the entrepreneurial dream of self-employment. It is the freedom to start, grow, and cash in a new business. Entrepreneurs are people who own, operate, and take the risk of a business venture. One famous entrepreneur is William Wrigley Jr. William Wrigley Jr. was born in Philadelphia in 1862. His father, William Sr., was a soap manufacturer. As a little boy, William had...
  • Name Brand Ibuprofen And A Generic Ibuprofen
    2,287 words
    Introduction Ibuprofen, aspirin and acetaminophen are all members of the wonder drug family and are involved in many of our everyday activities. In this experiment, I used blue and red litmus paper, and pH paper to conclude the pH values and acidity / basicity of different drugs found in the wonder drug family. Another reason for this experiment is to test its solubility in water to discover which drug will enter your bloodstream faster. I then added red cabbage juice to the variety of drugs, wh...

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