Industrial Marketing essay topics

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  • Brewing Industry With Three Companies
    2,033 words
    Introduction The brewing industry was once held to competition among many breweries in small geographic areas. That was almost a century ago. The U.S. brewing industry today is characterized by the dominance of three brewers, which I will talk about in this paper. There are many factors today that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high con...
  • Example Of A Competitive Price Searchers Market
    1,902 words
    Advertising. com COSHE. COM: Science / Technology: The Economics of the Computer Industry Computer Industry Supply Click Here to Search COSHE's Database Again Introduction and Background The computer service industry can be broken down into several categories ranging from reseller to consultant. Entr Computers / Executive Business Machines Inc. (EBM) was a sales and service organization for typewriters at its inception in 1972. However, as the corporate market shifted its needs from typewriters ...
  • U.S. Beer Industry
    363 words
    CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B.C. c...
  • Immense Volatility In The Business Market Demand
    1,166 words
    Four basic categories define the business market: 1. the commercial market 2. trade industries 3. government organizations 4. institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of other goods and services. Example: When Lufthansa buys aircraft built by the European consortium Airbus Industry, when Sara Lee purchases wheat to mill into flour for an ingredient in its cakes. Trade industries include retailers ...
  • Market Segments And Competitive Advantages
    805 words
    Aministrative Policy and Strategy Strategies for Differing Company Situations A company's strategy must be matched to its external and internal conditions. The most important drivers in crafting a company strategy are the nature of the industry and competitive conditions; and the firm's own resources and competitive capabilities, market position and best opportunities. Some of the conditions that a company could face include: + Emerging industries + High Velocity markets+ Mature industries + Dec...
  • Youth Marketing Industry
    398 words
    Technology & Society (HUM 110-80) CONSUMING KIDS Summary on Article, "Pubic Attitudes Toward the Youth Marketing Industry & Its Impact on Children" "Few public opinion polls exist concerning the burgeoning youth marketing industry. We therefore conducted an online survey of 978 U.S. residents in the Spring of 2004. Results suggest that a large majority of respondents believe: a) that the youth marketing industry is harmful to children and has questionable ethical practices: b) that the industry ...
  • P T Segment B D
    1,156 words
    Background Black and Decker (B&D) is a pioneer in portable power tools. In 1991, it is a $5 billion in sales company with 29% of these sales coming from Power Tools and Accessories. B&D is the world's larges producer of power tools and the U.S. market overall leader. Problem Statement B&D has a strong market share in the consumer and industrial markets, but is weak in the P-T market as it is currently experiencing decreased market share. In this segment, B&D is not generating profits and, at the...
  • Different Firms In The Cereal Industry
    1,058 words
    Cereal: The Manufacturing Industry Everyday, more than eighty million Americans have some type of cereal for breakfast. Cereal is one of the most popular breakfast foods and some brand is found in almost every home in America (Topher). This vast industry stems from the late 1800's when John Harvey Kellogg and C.W. Post began cereal production in Battle Creek, Michigan (Topher). Today, numerous types and varieties of cereal line the grocery store shelves. However, only a few select companies make...
  • Inventory In The Supermarket Industry
    1,210 words
    DOMINANT ECONOMIC FACTORS OF THE FOOD AND DRUG RETAIL INDUSTRY It is extremely important to understand what the dominant economic factors are in an industry in which you are participating. These factors have a very strong influence in determining the corporate strategies that a company will decide to implement. How can a corporation define and implement their corporate strategy without understanding the environment of the market they are in They simply can not! The economic factors to be conside...
  • Variations Between Consumer And Industrial Marketing
    963 words
    ... to be the tactical marketing toolkit manipulated by most marketing practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional "3 Ps" of people, process and physical evidence [2]. For industrial marketing, it is generalized in most introductory marketing texts that the core "4 Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and a...
  • Development Of A Home Market In Britain
    471 words
    The Economic Underpinnings of the First Industrial Revolution in England The manufacture of military munitions and the development of a home market were critical underpinnings of the first industrial revolution in Britain. Military manufacturing supported by the British Government contributed directly to technological innovation and spurred industrialization. This is because the companies that choose to fulfill the government contracts to make military munitions found money could be made if new ...
  • Canadian Cable Television Industry
    1,822 words
    Chapter Outline Preface Chapter Title Page Preface Outline 1 I Introduction 2 A The Canadian Cable Television Industry 2 II Details 3 A Model 3 B Data 4 Externality Effect 10 Comparison with Telephone Industry 12 IV References 14 Table Title Page 1.1 2003 Market Share of Canadian Cable Companies. 22.1 Canadian Cable Industry 52.2 Rogers Communications Incorporation 72.3 Shaw Communications Incorporation 82.4 Cogeco Cable Company 93.1 Marginal Private Benefit 113.2 Marginal Private Cost 113.3 Dem...
  • Growth Figures For The Soft Drink Industry
    4,682 words
    Soft Drink Industry Case Study Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand Identity 9 Access to Distribution 9 Expected Retaliation 9 Conclusion 10 Su...
  • Car Industry Porsche Organisational Markets
    306 words
    Car Industry-Porsche Organisational Markets: buyers such as businesses, govt (military kit), hospitals to develop production of other goods. - Industrial consumption goods: IN consumables / raw materials = metals, iron, crystal. Car components (engines, tyres, material for seats, suspensions, mechanic devices, chassis) WIP Assembly line production OUT finished goods Energy: oil, lubricant, petrol, water. e.g. Ford is biggest purchaser in UK car industry. - Industrial durable goods: machinery, eq...
  • Low Cost Manufacturer In The Intense Market
    2,601 words
    The world automobile industry had experienced near constant growth through to the mid-1980's. The transition from horse carriages to automobiles brought about uncertainty over the development of the product during the industry's infant years. As the automobile evolved, demand for automobiles soared at different points in time throughout the world. However, depressed demand eventuated two decades ago after the saturated markets of North America, Europe and Japan. This consequently left industry p...
  • Pharmaceutical Industry In India
    1,719 words
    The Indian Pharmaceutical Industry... INTRODUCTION The Indian Pharmaceutical Industry today is in the front rank of India's science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharma Industry is estimated to be worth $4.5 billion, growing at about 8 to 9 percent annually. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. From simple headache...
  • Donut Industry Companies
    443 words
    One of the industry's economic features include market size. The market size of the donut industry in the United States was a 4.7 Billion. Americans consumed an estimate of 10 Billion donuts annually. The scope of competitive rivalry is global in this industry. Market growth rate for the donut industry was a few years on a small rise but in the recent years is continuing to grow steadily. The stage of life cycle of the donut industry is in the infancy of its because all of the donut industry com...
  • Carbonated Soft Drinks Industry
    2,238 words
    Pick an industry. Now use Michael Porter's industry structure analysis to analyse the industry. How will your analysis help the CEO of the largest firm in your industry? A company in any industry will require a strategic position to gain market share and ensure its long run profitability. In order to determine the best strategy for the firm, it is essential to first analyse the structure and competitiveness of the industry. Michael Porter argues that there are five main forces which influence th...
  • New Entrants Kenya Tourism Industry
    2,205 words
    TABLE OF CONTENTS INTRODUCTION... 1 COMPETITION IN THE INDUSTRY... 1 Threat of New Entrants... 1 Bargaining Power of Suppliers... 3 Bargaining Power of Buyers... 4 Rivalry in the Industry... 4 Threat of Substitute Products... 6 DOMINANT ECONOMIC FEATURES... 6 DRIVERS OF CHANGE... 7 KEY SUCCESS FACTORS... 9 CONCLUSION AND RECOMMENDATIONS... 10 INTRODUCTION Competition in the tourism industry is very high where destinations are fighting to retain and increase their market share of the shrinking to...
  • 3 Year Regression Of Andw Stock Performance
    375 words
    Diversification After looking at the cyclical nature of the communications equipment industry, it was clear that a company from an established industry was needed to diversify the wild swings in ANDW's stock price. A 3 year regression of ANDW stock performance revealed a beta of 1.89. This high beta signifies that ANDW is almost two times as volatile as the general market. A company with a much tamer beta is required to balance a portfolio of ANDW stock. After a thorough sector and industry anal...

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