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  • Swiss Watch Industry
    1,792 words
    Maryam TahririhaGSB 576 L. Grant Swatch and the Global Watch Industry Case Analysis July 13, 2005 THE SWATCH GROUP: COMPETING IN AN INCREASINGLY GLOBAL MARKET FOR WATCHES Nicholas Hayek and Ernst Thome formed the Swatch Group (the Group) in 1983 by merging two bankrupt watch-making groups. The merger gave the Group ownership of many of the Switzerland's dominant watch brands. Swatch, their first product initiative, was so successful that it helped pull the squandering Swiss watch industry out of...
  • Maytag Company
    985 words
    Case Nineteen: Maytag Corporation 2002: Focus on North American the beginning, Maytag was extremely competitive and popular. The company made its mark as the high quality, high price home laundry appliance maker. They were successful with making themselves leader in washing machines. As time passed, Maytag began to lose their competitive advantage. Maytag was slow to develop new innovations and models which cost the company to lose its leadership of the industry. This loss was very hard to recov...
  • Movie In Many Markets
    3,011 words
    Introduction The Movie Industry is one of the most exciting and informative business in the world, a business where the revenue of a single feature film can approach or exceed $1 billion. In 1994, U.S. consumers spent over $6 billion on movie tickets and another $34 billion on cable TV and video purchases and rentals. In 1996, worldwide gross revenues generated by motion pictures in all territories and media (including music and ancillaries) amounted to over $40 billion. These figures were only ...
  • Globalization Of The Communications Market
    634 words
    Overview of Communications Industry One of the fastest growing industries in recent years has been the communications industry, particularly the cellular and personal communications industry. This global explosion of technology has spread, rapidly linking both highly industrial areas as well as that of the third world and emerging countries. The deployment of wireless communication has been readily accepted in remote and previously somewhat isolated areas. The emergence of specialized companies ...
  • Name Change To Callaway Golf Company
    2,654 words
    Callaway Golf Company- Written Case Assignment Section I. Summary Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company's profits were limited as long as the product line wasn't changing. "Callaway noticed that most go...
  • Spa Treatment Packages
    1,414 words
    Industry Overview: There are an estimated 12,100 spas throughout the United States. In the U.S. the largest spa category, accounting for seven of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the population distributions with the largest region being the North East. According to the ISPA...
  • Gm's Chief Executive
    605 words
    US automobile industry began at the end of the 1800's and by the 1890's one out of seven jobs and one out of six businesses owed their existence to the automobile. Also this industry was the largest single customer for many raw materials but now With analysts debating whether or not the American economy is already in a recession, the big three automakers in the US especially General Motors are sharply scaling back production. The facts described by Danny Hakim in an article (G.M. Sees a Loss Nea...
  • Marketing Purell Instant Hand Sanitizer In India
    2,629 words
    EXECUTIVE SUMMARY This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market. Purell Must Gain Greater Market Share Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors have entered the hand sanitiz...
  • Stock In Nike And Fila
    936 words
    The Shoe Industry The shoe industry is one of the biggest moneymakers in the market, but it's facing many changes, rushes, and difficulties. The big power in the industry is Nike inc. which all the other companies are trying to be like. Some changes are the industry as a whole is moving there factories to the far east such as China. The reason for this is they are trying to save costs for producing there shoes by paying there workers less because they are in the far east. Nike and Reebok have al...
  • 10 1 Conclusion The Courier Services Industry
    7,223 words
    Courier Services in Australia From IBIS, September, 1998 1 Definition This class consists of units mainly engaged in the express door-to-door pick up, transport, and delivery of letters and mail-type articles, usually packages and small parcels. The activity may involve the use of one or more modes of transport which may be privately or publicly owned. 1.1 Referrals To Other Industries Units mainly engaged in: - other ordinary private sector parcel delivery services are included in the appropria...
  • Snapples Sales In A Market
    1,599 words
    Qualitative Criteria and Evaluations Profitability and Risk Alternative one offers the highest profitability. The net income after taxes for alternative two is $104,996,299 compared to $160,658,065 for alternative one. Alternative two also offers a high profitability, but not as much as the first alternative. The risk for alternative one is very high. The risk for the second alternative two is average. Purchasing Nestea is risky because the alternative beverage industry is declining. Coca-Colas ...
  • Handspring First Entered Market
    789 words
    Handspring SWOT Analysis Strengths 1. Strong Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Culligan are considered industry leaders. In fact they had been credited with reviving the handheld computing industry. The Palm Pilot which they developed was the most successful product launch in computing history. 2. Good brand identity, strong reputation. By the summer of 2000, Handspring had a 40% market share. There was a four month backlog in orders when Handspring first entered market. 3...
  • Goodyear Tire Brands
    889 words
    Identification of Strategic Issues and Problems In 1992, the Goodyear Tire and Rubber Company decided to reconsider the offer from Sears to sell Goodyear's Eagle brand tires. The reasons that Goodyear was contemplating this offer was that Sears was replacing worn out Goodyear tires at a large amount every year. The tires were not being replaced with Goodyear tires because the customers at Sears wanted to replace their tires with the best possible tires that Sears offered, and the Goodyear tires ...
  • Companys Marketing Management Strategy
    5,445 words
    "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently". (Jepson & Nicholson, 1972: p. 1) Although times have and are changing the above statement despite being written over twenty five years ago is ...
  • Heavy Construction Equipment
    333 words
    Caterpillar, Inc. (Cat) is the global leader in the heavy construction equipment industry. In addition to that, it has a meaningful presence in several other global industries such as agricultural equipment, diesel engines, and equipment financing. Due to the unexpected changes of the heavy construction equipment industry, along with the world recession of the early 80's, Caterpillar had to face a major decline in growth of its main business segments during the 1980's. The worldwide unit sales o...
  • Marketing And The High Tech Industry
    3,042 words
    Crossing the Chasm was created as a guide for marketing high tech products to a mainstream market. It is very insightful into the intricacies of the high tech market, and I believe the author possesses a very thorough knowledge of the business. Though the book is aimed toward the entrepreneur wishing to overhaul his or her marketing strategy and filled with assumptions of prior business knowledge, I was able to sort through whatever I did not fully understand to learn a lot about business, marke...
  • Hilton Hotels
    530 words
    Nowadays in the world, almost everyone knows there is a hotel named HILTON, which is often described as: Hilton has become and is synonymous for the word "Hotel". Conrad Hilton is the founder of Hilton hotels who purchased his first hotel in Cisco, Texas back in 1919. The first hotel to carry the Hilton name was built in Dallas in 1925. In 1943, Hilton became the first "coast-to-coast" hotel chain in the United States, and in 1949, open its first hotel outside the U.S. in San Juan, Puerto Rico. ...
  • Company And Industry Description Alpha Audio
    2,217 words
    ALPHA AUDIO Executive Summary ALPHA Audio, a leading global electronics manufacturer, is going to produce the innovative and exciting car audio compact disk recorder and receiver. This product will be capable of recording music off the radio and engraving it onto a compact disk for later listening enjoyment. When the consumer hears a song on the radio that they like, they will press the red, clearly labeled RECORD button on the receiver. For efficiency, a 40-second anti-skip chip has been added,...
  • K Pfizer's Global Research And Development
    4,004 words
    EXECUTIVE SUMMARY Pfizer, one of the world's most valuable companies in terms of market value has positioned itself to become a! SStransforming force!" in the global healthcare, CEO Mckinnel tells at the annual meeting of shareholders. On the way to become a global transforming force, Pfizer formed new! SSHuman Health Care Organization!" combining three formerly separate organizations namely; Pfizer Global Research and Development, Pfizer Global Pharmaceuticals and Pfizer Global Manufacturing un...
  • Big Name In The Computer Industry
    3,948 words
    COMPETITIVE FORCES The U.S. computer hardware industry is one of the biggest in the world with Compaq, IBM, Dell, Gateway and Hewlett-Packard being the main players. This was one industry that was selling 150 million units in one year, (jpmorgan. com) but with economy not looking so good, things are likely to change for PC makers too. Now more than ever before, the companies in the computer industry are competing as fiercely as possible to make things better for their firms. They are fighting fo...

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