Industrial Marketing essay topics
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World Market Caterpillar
4,022 wordsData and information relative to Caterpillar, Inc. was collected via the internet. Current information was crucial to keeping the report timely and accurate. The five members assigned to the group wrote one section per person. Research was conducted on a separate basis, and construction of the report was on a group level. Each team member is responsible for their own assigned areas and nothing more. Financial Analysis Caterpillar is a publicly traded corporation listed on the New York Stock Exch...
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Circus Casinos
1,710 wordsExecutive Summary: Circus Circus Enterprises is a leader and will continue to be in the gaming industry. In recent years, they have seen a decline in profit and revenue; management tends to blame the decrease on continuing disruptions from remodeling, expansion, and increased competition. Consequently, Circus has reported decreases in its net income for 1997 and 1998 and management believes this trend will continue as competition heightens. Currently the company is involved in several joint vent...
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Speculation And The Resulting Stock Market Crashes
1,778 words... xis ted for the automotive and radio industries to take off. Second, due to federal government's easing of credit, money was available to invest in these industries. Thanks to pressure from President Coolidge and the business world, the Federal Reserve Board kept the rediscount rate low. The federal government favored the new industries as opposed to agriculture. During World War I the federal government had subsidized farms, and payed absurdly high prices for wheat and other grains. The fed...
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Transition By Slovenia To A Market Economy
1,768 wordsIn 1991 following a ten day military resistance to the Yugoslav National Army, Slovenia achieved its independence. Since then the country has established itself through economic prosperity and stability that is not always the case for countries transforming from a communist dominated system. During the period that Slovenia was a part of Yugoslavia the government consisted of a socialist system dominated by the communist party with most aspects of political power centered at regional levels. As a...
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Automotive And Radio Industries
3,897 wordsCauses of The Great Depression The Great Depression was the worst economic slump ever in U.S. history, and one which spread to virtually the entire industrialized world. The depression began in late 1929 and lasted for about a decade. Many factors played a role in bringing about the depression. The main cause for the Great Depression was the combination of the greatly unequal distribution of wealth throughout the 1920's, and the extensive stock market speculation that took place during the latte...
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Competition For Netflix By Offering Movies Right
9,082 wordsTable of Contents Company Overview 4 Issues 5 Analysis External Analysis Dominant Economic Feature 8 Competitive Forces - Five Forces Model 10 Driving Forces 12 Key Success Factors 14 Competitor Analysis 15 Industry Attractiveness 21 Internal (Company) Analysis Company Strategies 21 SWOT Analysis 23 Value Chain Analysis 29 Competitive Strength Assessment 30 Strategic Issues and Obstacles 31 Alternative Courses of Action for Success 31 Recommendations 31 Implementation 32 Works Cited 36 Appendice...
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Growth In The Value Of The Market
669 wordsSWOT ANALYSIS SWOT stands for the internal strengths, weakness and the external opportunities and threats. A swot analysis summarises the key issues from the industry and the strategic capability of an organisation that are most likely to impact on strategy development. Strengths. Strong brand awareness. (Next has a strong heritage and roots in its brand perception relating to good design and quality). Truly integrated multi-channel clothing retailer. (Its Internet operations are seamless with t...
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Game For The Hungarian Market
3,474 wordsNintendo In Hungary Geographical Settings: Hungary is located in central Europe and it covers about 93,000 square kilometers. It is bounded to the north by Slovakia, to the east by Ukraine and Romania, to the south by Yugoslavia and Croatia, and to the west by Slovenia and Austria. Most of the eastern part of the country is flat, but the northwestern area has rolling hills and low mountains. Almost 55% of the land is suitable for cultivation, allowing the country to be nearly self-sufficient in ...
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Marketing Theory Of Toy Industry
867 wordsRobert Eckert, who was former president of Krafts Foods, has transformed the worlds largest toy marker. He instilled tight cost controls. He says that innovation and discipline are not mutually exclusive. Eckert is trying to overcome the major problem of the toy industry: the unpredictability of the young audience and persistent lag, when a surprise hits. Focus groups are now held 18 months ahead of delivery instead of 10 to 12 months and this allows earlier runs of the production lines. Focus i...
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Companies In The Telecommunications Industry
3,817 wordsBy November 22, 2002 Table of Contents Introduction... 2 Economic Analysis... 2 Industry Analysis... 7 Company Analysis... 10 Conclusion... 12 Appendix... 14 Exhibit A... 15 (Refers to pg. 2) Exhibit B... 15 (Refers to pg. 3) Exhibit C... 16 (Refers to pg. 6) Exhibit D... 16 (Refers to pg. 6) Exhibit E... 17 (Refers to pg. 7) Exhibit F... 17 (Refers to pg. 8) Exhibit G... 18 (Refers to pg. 12) Bibliography... 19 SBC Communications Inc. is a telecommunications company with operations in many stat...
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Households The Decline In Median Income
2,185 wordsCustomer Analysis Introduction When looking at the passenger airline customer, it is necessary to determine the factors that have a significant effect on customer demand for airline travel. To perform this task requires looking at existing demographics of airline customers and the trends of customers of the larger picture. Method of Analysis The general focus will be on the US population with some brief reference to international segments and related data. Looking at passenger's demand there are...
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Thailand Market Haier
2,614 wordsExecutive Summary Thailand is an attractive place for foreign investments. It supplies political stability, increasing market potential, regional marketing centre, low labor cost, and government preference support to foreign investment. Another advantage is that ethnic Chinese in Thailand can help Haier to sustain the advantages, furthermore they can use their own business network in the region to expand Haier's business in South-east Asia. It is suggested that a joint venture plant in Thailand....
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Giuseppe's Original Sausage Company
4,589 wordsTable of contents Company background and history The vision and mission statement The objectives 1. Financial 2. Strategic Analysis and evaluation 1. Industry and competitive analysis - Dominant characteristics - The 5 competitive forces - The driving forces - Competitive position of major companies - strategic map - Key success factors - Industry prospects and overall attractiveness 2. Internal and external situation of the company - The current strategy - Swot analysis - The price structure - ...
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Most Successful Ice Cream Companies In Europe
1,101 wordsThe History of Ice Cream How the ice cream industry started The history of Ice Cream goes back to ca. 200 BC. Unlike the television or vacuum cleaner, ice cream has no specific history with one particular inventor or founding date. It started as a luxury item for those that could afford it. As more people demanded a refreshing, cool and sweet dessert ice cream soon became a treat for everyone. In the seventeenth century, most of Europe was still adjusting to ice cream, as it was with many other ...
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Users With Discounts On New Gm Vehicles
6,067 wordsCase Study of Automobile Industry Research on General Motors Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs), cars, three-wheelers and two-wheelers segments. The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth, but also very high profile trade disputes, and in...
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Automotive And Radio Industries
3,596 wordsLooking back in history the one thing that caught my eye was the great depression. I wanted to learn more and get a better understanding of exacting what was the great depression. Even though I have learned about it in other history classes. I never really understood of what happen or what cause the depression and that is why I choice to do my research paper on this particular topic. After doing this research paper it help me to understand what was the real cause of the great depression for exam...
