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  • Company Like Levi Strauss Price
    4,500 words
    INTRODUCTION Levi Strauss & Co. is one of the largest company in the business world, having headquarters in all of the continents and selling their most significant product, clothing. Their most popular items are the Levi's jeans and the Dockers khaki pants. Levi's Strauss & Co. has been a very successful company producing, studying people wants and needs, selling, distributing, and promoting their product. The purpose of this report is to analyze the different marketing mix, or even, probably t...
  • Levi Guys In The Adverts
    1,528 words
    Why in your opinion, was the Levi Strauss 501 campaign so successful? The Levi Strauss 501 advertising campaign was so successful in 1984-1990 as it attracted the typical American teens selling independence, sexuality and physical good looks, representing the perfect figure and body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando, all connecting to the Levi guys (jeans) in the adverts, giving the impression of a sensual, hea...
  • Campaign Levi Type 1 Jeans
    4,102 words
    1) Introduction to the brand and a brief description. Who makes the product? Why is it successful? What message is the manufacturer trying to communicate to the target audience? "Levi Strauss was a visionary businessman who believed in simple and enduring ideas, such as quality and integrity". In 1853 Levi Strauss arrived on the shores of booming San Francisco and founded a company which would later become one of the worlds leading branded organisations, marketing its products in more than one h...
  • Larger Size Clothing Levi Strauss
    3,180 words
    Strategic Management Paper on Levi Strauss I. History / Background Levi-Strauss and Company is one of the world's most famous manufacturers of denim clothing. It was founded in 1853 by Levi-Strauss a Bavarian immigrant, originally the company was set up as a dry goods store, in just over twenty years this small business grew in to a large prosperous store house (Levi Strauss, 2001) In 1872 Strauss was in contact with Jacob Davis regarding the new process of attaching copper rivets to the pockets...
  • Fortune Magazine Names Levi Strauss Co
    2,594 words
    Levi Strauss & Co. spans more than five generations of American and global culture. As a company, we " ve seen the world go from horse drawn carriages to the electric car, from the chaos of war to space, peace, independence and freedom, and from the telegraph to speed of light Internet communications. In 2003, Levi Strauss & Co. will be 150 years old! We can proudly say that LS&CO. makes the only garment created in the 19th century that is still worn today. And we still have the same youthful, a...
  • Levi's Type 1 Jeans Campaign
    1,449 words
    International marketing communications Critique of a Global Marcoms Campaign Levi's Type 1 Jeans Campaign Introduction This paper is going to access an international organization's marcoms and critic its current ineffective marketing campaign as well as giving recommendations for its future marcom campaigns. Levi's had been chosen as the organization to be accessed and giving suggestions. There are several reasons for choosing Levi's, firstly; Levi's is most popular brand of jeans selling worldw...
  • Levis Strauss Co
    596 words
    The marketing concept of building an organisation around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A marketing strategy is essential to the success of any service organisation. A strategy is a plan of action designed to achieve the long run goals of the organisation. Innovation is an essential element of successful service marketing strategies. It is also a powerful means of achieving... History Levi Strauss ...

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