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  • Marketing Products In Other Countries
    874 words
    American companies take many things into consideration when marketing products in other countries. The article " Tough Cookies" by Oliver Liaw, and the article "Not so fast" by Jean-Marc Leu discuss marketing American Product sin other countries. "Tough Cookies" discussed Nabisco and their success of selling Oreos and Chips Ahoy in Mexico. "Not so fast" discussed the triumph of the store Crazy George, which is like American Rent-A-Center, in the United Kingdom and their failure in France. North ...
  • Sign With Our Regular Peanut Butter Products
    4,340 words
    Company Introduction One does not need to look far to witness a variety of contributions to our everyday lives from the talented scientists and researchers, past and present, at Proctor & Gamble (P&G). At least one P&G product can be found in virtually every home in the United States, and the Company's products are in 140 countries worldwide. P&G credits its success in product innovation to deeply understanding consumer needs and desires then bringing these to life through cutting-edge science a...
  • Their Cellular Phones
    292 words
    Since the early 1990's, people have been complaining about the reception they get on their cellular phones. Several products have been on the market, but few actually work. This experiment is to disprove one of these products, which is known as a Cellular Reception Booster Sticker. This product started to show up on the market in early to mid 2001. Supposedly this product works as a passive antenna which will draw more signals into the phone to the actual antenna to work better. The claims made ...
  • Segment With One Product Market Segment Expansion
    7,305 words
    MARKETING-1 L 1 WHAT IS MARKETING DEFINITION OF AMA: 1-identifying the wants and needs of the consumer and coordinately create products to satisfy these needs profitably and efficiently. 2- process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives. HISTORY OF MARKETING: PHASE 1: This was the production-oriented period. There were few products and many customers (demand supply). As a result the...
  • Nestle's First Mover Strategy
    646 words
    Nestle (Brief Overview) 1. Unconventional methodology of extension to other countries in it's early years. 2. Nestle made a name for itself with an experiment involving a child who was intolerant to his mother's milk or any other substitutes. Nestle not only saved the baby's life but achieved the feat with a formula developed with a formula that included lactose as one of it's key ingredients. 3. Several acquisitions along Nestle's timeline would further accent its touch in its major revolution ...
  • New Product In A New Market
    1,444 words
    Critical Case Study Assignment Maurine Shaughnessy GEN/480 Paul C. Moretti, M.B.A. September 12, 2006 I am the newly hired Vice President of Organizational Development. My responsibilities include creating the Organizational Development Department. I look forward to working with all of you especially with finding a new and improved product based on our already developed retinal scanning system i Scanner. First of all I am going to discuss assumptions made by Kelly Thomas, Pat Lambert, Cliff O'Co...
  • Low As Heinz Products
    3,285 words
    Heinz marketing SWOT PEST and Five forces Executive Summary. M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company's portfolio besides Heinz itself, Star Kist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. The Company was founded...
  • Japan's Market Needs
    3,345 words
    South Beach Company (So Be) Flavored Mineral Water Strategy - Japanese Market INTRODUCTION: South Beach Beverage Company, So Be, makes and markets herbal enhanced beverages. These beverages, called "healthy refreshments" have been designed to market to active persons concerned with their health. Other products that So Be sells online are hats, shirts, limited collectibles, children's clothing, sportswear, and some other miscellaneous items to include duff le bags and water bottles. So Be product...
  • Oxyglobin Within The Veterinary Blood Market
    1,684 words
    Bio Pure Corporation, which was founded in 1984 by entrepreneurs Carl Rausch and David Jud elson, is a privately owned bio pharmaceutical firm specializing in the ultra purification of proteins for human and veterinary use. In 1998 Biopure pioneered the development of oxygen therapeutics using "Hemoglobin", a new class of pharmaceuticals that are intravenously administered to deliver oxygen to the body's tissues. Biopure's two products, Hemopure for human use, and Oxyglobin for animal veterinary...
  • Its Competitors In The Human Blood Market
    437 words
    Company Analysis? BPC is a manufacturer of blood substitutes, specifically Hemopure (Hp) for humans and Oxy globin (Og) for the veterinary (mainly canine) market. Although Hp is expected (without guarantee) to receive FDA approval by the end of 1999, Og received approval for general use in 1997. BPC has already invested $200 million on product development and manufacturing facilities for the two products, and recently received $50 million in Venture Capital funding; thus, it has little if any sh...
  • Traditional Chinese Medicine In China Market
    2,744 words
    EXECUTIVE SUMMARY Company: TCM Healthcare Corporation wants to be a very unique healthcare provider who can improve people's health and well being by marketing efficacy-proved Traditional Chinese Herbal Medicine (TCM) /dietary supplements in the US market and the rest of the world in response to the increasing demand for complementary and alternative therapy. The market is huge and expanding because the fact of conventional medicine has no and never has all answers to all diseases! Patients need...
  • Colgate Toothpaste Under The Oral Hygiene Products
    1,240 words
    First of all I would like define the term, product. The word product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the? product concept? A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need; it includes physical objects, services, persons, places, organizations, and ideas. In fact, finding the right product concept is one ...
  • In The Long Term The Pokemon Segment
    1,095 words
    Pokemon is the general name given to the many creatures found in the Pokemon universe. There are over 250 different types of Pokemon, and each type has a unique name (Pikachu, Char izard, etc. ). These Pokemon are the stars of video games for Game Boy and Nintendo 64, trading card games and cartoons. In the SWOT analysis, there are including the internal and external analyses. Strengths and Weaknesses are the internal factors; Opportunities and Threats are the external factors. Strengths? An int...
  • Characteristics Affecting Consumers Behaviour The Key Factors
    3,091 words
    1. Introduction Consumers make many buying decisions every day. Most large companies research consumer buying decisions in depth to answer questions about what, where, when, why, how, and how much consumers buy. Marketers can study actual consumer purchases to find out what they buy, where and how much. But learning about the whys of consumer buying behaviour is not so easy; the answers are often locked deep within the consumer's head. The central question for marketers is: How do consumers resp...
  • Sport Marketer
    1,998 words
    Running head: ICE TO THE ESKIMOS Book Critique - Ice to the Eskimos by Jon Spoelstra Nicolas Water field 2348449 SPM A 3 P 95 Cheri B radish October 31, 2002 Sport is all around; it plays a major contribution to many people. A professional or amateur sport organization is often the nucleus of many communities large or small. Moreover, sport has a major influence on the economy. It is no longer a game; it's a business. Through the globalization of sport, sport has evolved into one of the worlds l...
  • Its Original Line Of Footwear L.A. Gear
    1,775 words
    LA GEAR Named in favor of the city of Angels, L.A. Gear was best known in the 1990's for its blinking children shoes, L.A. Lights (Hoovers, 2003). The company's tumultuous history has evolved into one that is now a licensor for a variety of product lines, including apparel, watches, and its original line of footwear. L.A. Gear has gone from being a major player in the highly competitive field of athletic shoes, to bankruptcy, to a company with a new focus and new lines. Robert Greenberg started ...
  • Lakewood Forest Products Ready For Exports
    1,588 words
    1. Is Lakewood Forest Products ready for exports? Using the export-readiness framework developed by the U.S. Department of Commerce and available through various sites such as web (from "Trade Expert" go to "Getting Started" and finally to "Assess Your Export Readiness"), determine whether Lakewood's commitment, resources, and product warrant the action they have undertaken. In 1970's, Be das Canadian Ltd. had successfully experienced in selling lumber and salmon to countries in the Persian Gulf...
  • High Quality As Other North Face Products
    6,554 words
    Executive Summary North Face, a retail and manufacturing corporation of outdoor apparel and equipment, is attempting to become a leader in the casual sportswear and outdoor sports equipment markets. The Company now serves a larger market of casual sportswear market, rather than the specialty market it originally targeted. By moving into the larger market, North Face is hoping that it will be able to gain greater market share and profits from an expanding market. The Company has a greater asset t...
  • Marketing Objectives
    2,532 words
    Introduction: The basic tools of marketing assist in the success of any company. The use of marketing audits and SWOT analysis allows the company to segment and target consumers on the grounds of age, gender, religion, taste etc. Marketing research enables a company to gather, record and analyse information about these consumers. Ultimately a company must understand the needs and wants of their target audience to ensure customer satisfaction and expectation is met or exceeded. Through the use of...
  • Raisio's New Product Benecol Margarine
    606 words
    In this case analysis I will address issues facing the Raisio group's potential threats and opportunities. I will also include suggestive actions I believe to be the best for the firm. Raisio's new product Benecol margarine is a functional food product which helps lower the LDL-cholesterol value of humans by approximately fifteen percent. This health argument is the main feature of the product. Raisio was under pressure from competitors, and needed to penetrate the market quickly. Introducing Be...

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