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  • Toys Inc Swot Analysis
    1,173 words
    TOYS, INC Toys, Inc. is a 20-year-old company engaged in the manufacture and sale of toys and board games. The company has built a reputation on quality and innovation. Although the company is one of the leaders in its field, sales have leveled off in recent years. For the most recent sex-month period, sales actually declined compared with the same period last year. As an operational consultant, our task is to help Toys, Inc gain more gross profit by reduce unnecessary operation cost and cease t...
  • Sta Green Into The Market
    816 words
    SummaryOverviewThe company Hydro Can is planning to launch a new type of lawn car product called "Sta Green". They have hired a consulting group called "Stone Age Marketing Consultants" to create a marketing plan to launch there new product. They can't decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The Sta Green is a chemical fertilizer created to impr...
  • Interactive Facet To Digital Marketing Wal Mart
    621 words
    Since the introduction of the World Wide Web in 1990 it has grown from a means of communicating for physicists to having more than forty million users. This tremendous growth and interest in the Internet can only mean that great opportunities lie ahead for companies and their products. Digital marketing is changing how businesses are able to get their product to the consumer. It is allowing the channels of distribution to become shorter. In order to understand the channels of distribution and ho...
  • Communication Between Marketing And The Production Department
    2,086 words
    Introduction The aim of this report is to outline the basic concept of marketing and the ways in which businesses have benefited from implementing the process. The report also hopes to target specific business functions and show ways of using the marketing concept to improve them. It will also identify ways in which marketing can help achieve various goals within the organisation. The Marketing Concept The Marketing Concept (alternatively known as a 'business philosophy' or 'a way of doing busin...
  • Presence Of B D Consumer Product Line
    3,368 words
    1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a definite presence in the European Consumer Power Tools market segment, it lacked penetration in the Professio...
  • Product Life Cycle Model
    591 words
    Overview The product can be defined as goods, services or both; in the other words it's anything that satisfies customer need. Each product has its own limited life, however it shares the same aspect and we define the period that the product goes through as the "Product life cycle". The Product life cycle consist of four stages starting from introduction stage, growth stage, maturity stage and decline stage. At the introduction stage, the product is not popular and can't really make a lot of pro...
  • 3 2 Market Research
    2,600 words
    1. Introduction 1.1 Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2 Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dom...
  • Important Role In The International Marketing Strategy
    2,305 words
    Marketing research analysis collect, analyze, and interpret data to determine potential sales of a product or service. To this end they prepare reports and make recommendations on subjects ranging from preferences of prospective customers to methods and costs of distribution and advertising. They research available printed data and accumulate new data through personal interviews and questionnaires. Knowing what customers want, why they want it, and what price they are willing to pay for it have ...
  • B D Professional Tradesmen Products
    3,624 words
    Executive Summary This report analyzes Black & Decker's marketing problems and gives recommendations on marketing strategy in consideration of the possible implication and risks involved. The focus will be on Professional Tradesmen market segment under the Power Tools Division. Growing at 9% in 1990, it is the fastest growing market in the Power Tools market segment. However, B&D only managed 9% market share as the market leader is Makita Electric of Japan, having 50% of the market share followe...
  • Sale Of Gray Market Cigarettes
    899 words
    Reference: Prince, Melvin and Davies, Mark. "Seeing Red Over International Gray Markets", Business Horizons, March-April 2000. pp. 71-74. Summary / Description: International gray markets pose a real threat to manufacturers and their licensed retailers and they also represent a legit market that is just trying to get the end consumer the best quality product at the lowest price. It's all a matter of who you " re talking to. An international gray market is an unlicensed or unplanned channel membe...
  • Swift Plans To Segment Its Current Market
    3,357 words
    MARKETING CONCEPT: The broad definition of marketing describes it as the combination of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. In this case, Kumar intends to market Swift's runner shoes to Bangladesh. For successful marketing of the product, Swift has to prepare a marketing plan which consists of various tools like the 4 P's of marketing, target marketing, segmentation, positioning etc. The promotional mix is also formulated whi...
  • Us And The European Union Markets
    578 words
    Executive SummaryCamar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor lift producer on international wheel alignment markets; and transfers its focus mainly on the US and the European Union markets. Our sugg...
  • Customer And An Adequate Marketing Mix Strategy
    795 words
    Marketing Mix: The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4 P's (i.e. Product, Place, Promotion, and Place) The Product Variable: This aspect of the marketing mix deals with researching consumers' product wants and designing a product with the desired characteristics. This is a very important element of the marketing mix because it directly involves creating prod...
  • New Product For A Specific Local Market
    475 words
    Whirlpool is an appliance company headquartered in the United States. The company has a global presence and ranks as number two world wide. They are the market leader in the United States. The major goal of the company is to achieve global growth. Whirlpool's global marketing strategy is based on segmenting customers well and providing suitable products for each specific market. They have different strategies and market conditions for developed markets and developing markets. The company segment...
  • New Market For Swiss Watches
    1,632 words
    Case 2 Analysis Swatch Watch U.S.A. : Creative Market Strategy TABLE OF CONTENTS ABSTRACT 3 BACKGROUND 4 SWATCH (R) ANALYSIS 5 Marketing Strategies 5 CONCLUSIONS AND RECOMMENDATIONS 7 REFERENCES 9 ABSTRACT Switzerland was an industry leader in the watch market up until the 1970's when the digital watch was introduces to consumers. The digital watch was inexpensive to manufacture and could be produced in mass. It created a whole new market by making watches inexpensive enough for all classes of p...
  • Green Farms Market Growth
    1,560 words
    Model Marketing Plan Executive Summary & Table of Contents: Due to the fact that in the Macadamia Nut processing industry there is a high demand for the end product, and that there is much competition among processors to gain supply side customers (producers), marketing efforts need to be focused of the attraction of suppliers apposed to end users customers. Green Farms' objectives are to increase their supply base by 20% in the next financial year, as well as increase output capacity by 20%. Ot...
  • Clear Application Of Marketing Strategy Concepts
    300 words
    secondary research, quality and criteria of information selection, application of marketing concepts. The objective of the in-course assignment is ot provide students with the opportunity to study in some depth topics, which are of interest to them. The essay requires to consider key marketing activities covered in the basic marketing course. Product should be specific to provide for a clear application of marketing strategy concepts. The assignment is to explain how coca-cola is being markets. ...
  • Marketing Research The Study Of Consumer Needs
    1,613 words
    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Consumers purchase products that offer the best value (relative comparison of a product's benefits versus its costs). Benefits include not only the functions of the product, but also the emotional satisfactions associated with owning, experiencing, or possessing it. Marketing strategies of leadi...
  • Contadina Pizza's Refrigerated Product
    1,180 words
    Analysis of external environment: Pizza consumption is strongest in the northern and eastern parts of the U.S. The target market areas will include large cities such as New York and Baltimore. Analysis of the competition: Nestle's Contadina Pizza will be competing for a share of the $18.4 billion pizza market. The pizza market can be categorized into restaurant (takeout / delivery ) pizza, frozen pizza, and refrigerated pizza. With about 60% of pizza being eaten at home. Pizza is already well-es...
  • Concept Of The Multi Level Product
    1,100 words
    According to Kotler (2001), a product can be defined as basically anything that can be offered to a market for attention, acquisition, use or consumption with the possibility of satisfying a want or need. Within a product, there are three distinct levels, which outline the different levels of benefits or offerings from the product or company. Each level of offerings is focused closely around the needs and wants of the consumer, and are also used as a comparison to the offerings of competing prod...

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