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Oakley's Sports Marketing Program
2,322 wordsIntroduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations, as well as its primary sports marketing goals and ...
Sport Marketing The Notion Of Marketing Myopia
2,162 wordsSport Marketing The notion of 'marketing myopia' has haunted marketers since Theodore Levitt published his famous article 'Marketing Myopia' in Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on the product to the detriment of customer requirements (i. e., dispensing with the marketing concept) suffer from marketing myopia. Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic my...
Excalibur And Sports Bar Industry
1,257 wordsMARKET ANALYSIS Excalibur is faced with the exciting opportunity of being the first-mover in the restaurant sport bar market. The consistent popularity of female achievements, combined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta. Market Segmentation We see Excalibur as appealing to three major market segments. Fortunately, the long, late night hours of operation will help Excalibur lend itself t...
Sports Sponsorship Deals
1,672 wordsSporting crises lay sponsors' most valuable assets, their brands, open to an associated fallout. How they can minimise its impact? Sport is never far from controversy. Whether it be alcohol-fuel led mis behaviour, allegations of drug abuse or inappropriate public musings on a thorny political issue, the national press is filled to the brim with sports stars dragging the image of their employers - and the sports they represent - through the proverbial mud. Such crises can have a major knock-on ef...
1,497 wordsCorporations and the Economy Economics is a very broad yet complex subject. Sometimes, in order to get a better view of the picture as a whole, it is useful to make an up-close and in-depth analysis of the elements which make up an economy. Examining the details of this topic can offer a revealing look into what composes a complex society such as that of America. Two very basic elements to be reviewed are 'producers' and 'consumers' and the relation that exists between the two. More specifically...
Products And Markets Fila
2,672 wordsAthletic Shoe Industry FILA MGMT 320 Robert Roderick March 31, 2003 Fila Company History Two brothers named "Fila" who lived in Bella, a town at the base of the Italian Alps, conceived inspiration for Fila in 1923. The company began as a knitter of fine textile and maker of underwear and continued with this trend for about 50 years. Then in 1974 a new managing director came on board and Fila ventured into athletic apparel with a high concentration in the ski and tennis markets. (Fila Holding S. ...
263 wordsSPORTS and ENTERTAINMENT MARKETING I have always been playing sports as a kid, that is all I did all day because that is all I wanted to do. My favorite sport was hockey, then baseball, football for a while and now I like basketball, So I have basically played all of the major sports in America today, anything that has to do with sports is very interesting to me. Another thing I have done all my life is watch tv, now I never really thought about it up until now but there is a lot more to the ent...
Wytee's Extreme Sports Centre
3,100 wordsCase Study: EXTREME ACTIVITY HOLIDAYS Assignment: Strategic Marketing Date: 27th June 2003 TABLE OF CONTENTS 1.0 WYTEE'S BUSINESS PHILOSOPHY 2.0 WYTEE'S PRODUCTS AND CUSTOMERS 3.0 ANALYSIS ON WYTEE'S (UK) OPERATIONS 4.0 WYTEE'S DISTRIBUTION CHANNEL MANAGEMENT 5.0 WYTEE'S FUTURE DIRECTION 6.0 REFERENCES 1.0 WYTEE'S BUSINESS PHILOSHOPY As a provider for safe adventure holidays, Tony Whitehurst, an extreme activity enthusiast himself, developed a small retail outlet that specializes in extreme spor...
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