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  • Use Public Relations Services
    1,569 words
    What Is Public Relations "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cut lip Public relations, by name PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a busine...
  • Their Own Definition Of Public Relations
    1,001 words
    Abstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outsid...
  • Positive Publicity Through The Media
    1,004 words
    What is Publicity? Well publicity is the Art of Attracting FREE public exposure making One's self visible to the public eye now this may be a newspaper article mention in a magazine on radio or television interview or item it's all free exposure none paid visibility that can illustrate a positive or negative image to the "general public". Now I'm sure your saying to your self publicity sounds a lot like advertising, and you " re wondering, what's the difference between Advertising and publicity?...
  • 259 words
    WPP 27 Farm St. London W 1 J 5 RJ 10 June 2002 To whom it may concern, I am writing to inquire about the possibilities of entry level employment in public relations. I am completing my masters in business over the next few months and I am currently seeking employment in public relations, marketing, or other business areas. I am presently seeking to join a company that offers opportunity for growth and advancement. I would like to be part of the WPP team, I feel I can offer solid judgment, troubl...
  • Used Today's Public Relations Field
    2,646 words
    In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions: 1. Communications are widely used through out today's Public Relation firms. 2. Accessibility is the key to ...
  • Public Relations Industry Sports
    1,625 words
    Public Relations in Athletics " If industry is to be successful in dealing with public opinion... it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it' (Ross) PR today, has undergone a massive restructuring and organization and is now gaining recognition worldwide. An offshoot of this ...
  • Very Effective Public Relations Tool
    949 words
    Public Relations Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they need to understand these values,...
  • Comedy Of M A S H
    429 words
    April 22, 2002 Public Relations on Campus There are many problems on campus that could use public relation strategies. One that most comes to mind is the local business participation in campus activities. There are many local businesses that show support in Middle Tennessee State University at their bars or clubs, but they cannot be found at an on-campus event. It is like they use MTSU to improve their business and their name, but they cannot repay the favor. But to their surprise, they could us...
  • Plan For Market Share Desert Radiologists
    3,298 words
    SPIRAL CT LUNG SCREENING AT DESERT RADIOLOGISTS By Linda Robert Marilyn Raquel Mike MKT 438 Instructor: Kelly Wood July 19, 2000 HISTORY OF DETECTING LUNG CANCER Lung cancer affects more than 170,000 men and women each year. Currently, there isnt a practical or definitive screening method for detecting this disease. Historically, chest x-rays were used to detect cancer when patients presented symptoms. Though chest x-rays can pick up cancerous lesions, it has not been recommended as a routine an...
  • Better Advocacy Of Knowledge To Public
    965 words
    'Contingency Theory of Accommodation and Advocacy' Contingency theory of accommodation / advocacy is a more realistic depiction of public relation strategies or models based on a continuum. The contingency theory represents the organizations possible stance on a wider range of publics than an individual one fostering rigid and exclusive categorization mostly found in a limited set communication models. Basically what the theory is getting at is opening the spectrum of the public to come to a mor...
  • Page And Other Renown Public Relations Professionals
    1,010 words
    The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but its foundation can be followed throughout...
  • Activist Groups As Strategic Publics
    2,086 words
    As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc... in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public (s). According to Murphy and Dee (1992)", Public relation...
  • Public Relations Profession Institutes A Universal Code
    3,190 words
    As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical issues can be traced to the reaction of the profession to events in the 1980's, which included high-profile instances of insider-trading and covert government foreign policy acti...
  • Public Relations Like Other Professions
    1,816 words
    " Is public relation a new profession?" . This question have been asked so many times. Many people think it is, other argue it is not. In order to answer this question, I would like to define the term "profession" as well as look deeper into meaning and functions of public relations. We also need to research into other functional areas such as the law, medicine, accounting, and assess if the field of public relations demonstrates similar or dissimilar characteristics. I believe that public relat...
  • Effective Public Relations Effective Pr
    1,420 words
    Abstract Public relations is composed of many marketing tactics that enable companies to enhance credibility and image. It can also assist in developing goodwill and influences public opinion. Forms of PR tactics are speeches, special events, news releases, and annual events. PR is targeted to a specific audience. It's a very affective way of saying who you are, what you do, and how you can make a difference. Effective Public Relations Effective PR come in many forms. Most of us are more familia...
  • Public Relations Function
    1,349 words
    Public Relations professional paper Introduction In today's fast moving business world; where mergers, friendly and hostile takeovers, bankruptcy, and corporate scandals reign supreme; a company's image and reputation are perhaps two of the most important assets a firm may possess. Creating "just the right image" in the public's eye is essential for the survival of any organization. The field of Public Relations deals precisely with this aspect of business. Public Relations professionals work ha...
  • Peace With Gender Issues In Public Relations
    3,402 words
    1.0 Acknowledgments The author would like to take this opportunity to thank the manager of communication at the Sutherlandshire Council, Mrs. Sonya Zadel, for her valuable contribution with her insights and time towards finalising of this report. 2.0 Executive Summary The main objective of this report was to seek and understand the nature of current issues that are affecting Public Relations practice. The report discusses three major issues in present day practice, globalisation, ethical conside...
  • Universal Ethics Code For Public Relations
    4,913 words
    Roots of Public Relations Contemporary public relations is a twentieth-century phenomenon that evolved from the press gentry of the 1800's. These old-time press agents played upon the credulity of the public in its desire to be entertained, whether or not they were deceived. Advertisements and press releases were often exaggerated to the point of being complete falsifications. In promoting an attraction, press agents dropped multitudes of tickets on the newspaper editors desk along with the rele...

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